Marketing Articles & Tools
These articles and tools will continue to be added to with regular new topics and benefits for your business. They cover a diverse range of subjects, all associated with life risk / advising issues.
Some listed are article to read and learn from. Others are tools to assist with your marketing and client experience delivery.
To ensure the risk store members obtain the very best benefit from spending time reading these, most are accompanied by 'In Practice Guide' – a guide to improving your business with the knowledge contained in each article.
In Practice summarises the skills and knowledge learning points as well as providing real value in steps to apply this learning to the activities of the member’s risk advice practice.
Thus each time an article is accessed and read it could mean increased revenue by translating that learning to the business of providing life risk advice!
There are two styles of article – one journalistic and broadly based; the other training-oriented and therefore longer and more detailed.
Both are useful – the only difference may be in the accreditation points which can be allocated by your licensee for reading each one.
Some of the training articles have been written in collaboration with other industry experts and we thank them for their permission to reproduce them here – they are acknowledged within the articles.
Please remember that by emailing us by using the 'Contact Us' link at the foot of this webpage, you are welcome to raise debate about the content of these articles.
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QUICK TIP: To find content quickly, use SEARCH [above right] with quotation marks e.g. "Estate Planning"; "Trauma"; "Claims", etc.