About Us

Thirteen years on...and still improving and delivering

A unique, independent, resource of life risk insurance related content and expertise to assist the professional financial advising industry with delivering better advice to consumers - your clients, policy holders and fund members.

All the content within the store delivers on our two-point mantra: QUALITY & PRACTICALITY.

There is no one central source of usefulness anywhere else on the planet as there is here at The Risk Store.

Here you will find over 700 items and services of help on any life risk insurance related topic.

We also provide on request, one-on-one or group training and we are the leading claims management process improvement specialist consultancy in Australasia delivering to Life Offices and Industry Super Funds.

 Our key areas of focus is:

  • Providing client (consumer) engagement soft skills training and techniques to financial advisers around life insurance and estate planning advice

  • Providing practical technical advice to financial advisers around life insurance and estate planning advice

  • Claims management improvement advice to life insurance companies and industry super funds with a particular focus on the claimant experience – something that no one else currently addresses

The Risk Store. Become a member. it's FREE
Click the link on your right to sign up and start experiencing useful content or contact us to discuss your training or claims consulting needs.

Want to know more about The Risk Store and The Risk Shop? Got heaps of question needing answers to?
Please browse our FAQ section located below in the footer. Here we answer the questions we regularly get asked. 

Key Personnel 

Sue Laing




SUE LAING - Founder & Technical Manager, The Risk Store | Claims Consulting 

Sue has had over 4 decades in the Australian life risk industry. She was originally trained as a reinsurance underwriter, then migrated to product development, sales management and product research. She has been in senior management in distribution-related roles, as well as operating her own managing insurance agency and dealership. She now enjoys consulting within the industry on a range of projects, these days mostly involving integration of life risk advising into traditional planning businesses as well as claims management consulting under The Risk Store and C-MAP brands.

She has always maintained a particular passion for motivating and assisting the industry to improve the life risk insurance advice process within financial planning. As co-owner of the risk store, a website, training and consulting business devoted to supporting life risk advising, Sue champions the needs of advisers with a range of tailored life risk advice, learning, communication tools and consulting services.

Sue contributes regularly to industry press, public forums and professional development days.



Pete Wincott




PETE WINCOTT - Managing Director, The Risk Store | C-MAP IP Pty Ltd

Pete's the commercial head behind the operation. His business experience spans FMCG brand design & communications, consumer marketing, sales management and since 2004, specific industry knowledge gained within the life insurance and superannuation industry initially as a financial adviser specialising in estate planning / business continuity planning.

Whilst Pete can answer some of those technical questions you may have, he readily admits it is not his strongest suit. It is his practice management, marketing and management processes knowledge that he best applies to our clients needs.






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