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Who Are We?
 
 

Sue Laing
Founder
 
"Hello and welcome to our web home. It's great to be able to provide the material I built over many years, to more users than I have done in the past in my face-to-face activities with advisers.  I hope this offering, combined with other contributors' expertise, turns out to be a strong contributor to the resolution of our underinsurance problems."
 
A combination of Sue's tools plus life risk content sourced from experts the world over has cemented the risk store as an industry hub of information, knowledge and ideas on life risk insurance. The store was launched on 14th August 2006, so we've recently celebrated our 5th birthday.

Originally, Sue formed a consulting firm, Laing Advisory, in 2000 after a long career in various roles across many areas of financial services manufacturing and distribution. (Sue has now clocked up 37 years in the industry).
 
Since the implementation of the Financial Services Reform regime in the early 2000s, much of Laing Advisory’s work was driven by the industry’s need to further professionalise the delivery of life risk insurance advice to our customers.  This emerging educational and delivery emphasis led to the building of the risk store .
 
The purpose of the risk store is to assist advisers to sell more manufacturers' product to more consumers.  Only by reaching this final result - delivered via a robust advice process - can underinsurance problems be addressed effectively.
 
Sue is responsible for the sourcing, writing, editing and filtering of the website and email content and the operation of the Helpline.  All the face-to-face training conducted by The Risk School is coordinated and built with Sue's input and most of this is delivered by Sue as well. She also works on the strategic direction of the business with the risk store's Managing Director, Peter Wincott.
 
Sue is an avid scuba diver, disappearing for weeks at a time, mostly in the wilds of the Indo-Pacific oceans.
Contact: Sue Laing 0412 265 822 or 61 2 9437 5681
 
Peter Wincott
Managing Director 
 
"I'm so excited to be part of the the risk store team. This is a fantastic initiative to be involved in and continues to go from strength to strength, offering a much needed robust suite of useful services and tools for financial planning professionals, not only in Australia and New Zealand, but potentially further afield as well".
 
Peter is responsible for the commercial and strategic operations of the business, the management of the web interface, design and production teams, as well as sales, marketing and client relationships.  He and Sue work together on the strategic development of the business.
 
Prior to joining the risk store, Peter was a life risk insurance adviser. Previously, Peter had a successful business career spanning 25 years in marketing communications in London and Sydney, involving brand marketing, internet marketing and software development.
 
Peter is a football (soccer) tragic and follows Blackpool FC (that made him a very happy chap in 2010, with Blackpool finally making it to the Big League for 2011...it only lasted one season but what a season!!!)
Contact:  Peter Wincott 0416 009 403 or 61 2 9437 5821


Marcel Diebold

Accounts & Administration Manager

Marcel has considerable past experience in accountancy. He is responsible for accounts and general office administration for the risk store. Contact: Marcel 61 2 9437 5681

Judith Laing
Membership Manager

Judith has been busily managing the risk store membership records and database for a few years now, so she knows many of our members by name but not by face!
Contact: Judith Laing
 
 
There’s further information for you to read in About the risk store and Consulting and Training

Or talk to us further!



  
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