the risk store - the life risk knowledge & ideas store for financial planning professionals

an endorsed risk store partner

The Risk Store and Great Look have come together to offer

a comprehensive email marketing package specifically tailored
for Financial Advisers – from as little as $99 per month –

“It is five to ten times more costly to acquire a new client than retain a current one.” PricewaterhouseCoopers

Great Look Email Marketing Specialists are a group of email marketing specialists dedicated to business email marketing solutions. They deliver great looking html targeted email campaigns that are measurable. They report on the results and manage the campaign to match the business marketing strategy.

Simply put - they do it for you. They don’t sell you software but they make your email marketing happen so you can focus on your own business - advising clients.

Email marketing is an proven, exceptional mechanism that creates and builds client relationships. Whether you have a large database, or you are just starting out, Great Look Email Marketing combined with marketing content from the risk store website, can design your email marketing to have the look and feel you desire to help you leverage the most of every contact.

LOOK WHAT YOU GET!
Your own Client Newsletter Email Marketing Package
Using your existing logo and marketing material to create a format, we include consultation, initial design, HTML construction, FTP uploading of graphics and an on-line version.
Your starting database is formatted and uploaded for you.

Great Look Email Marketing package inclusions:	"RISK STORE" Package $99 a month	"PREMIUM" Package from $399 a month
Choice of frequency	Monthly only	Choice of frequency (weekly, fortnightly, monthly, bi-monthly or quarterly)
Reminder emails – your GLEM will ‘nag’ you if they have to so that your content gets written and your issue sent
Delivery scheduled	Pre-set	To suit you
Welcome HTML email to new subscribers
Add your own personal message	Text only	Text and pictures
General fillers: cartoon, joke, saying, quotes, etc
Custom designed template	Header & footer	Entire Newsletter
Can have your own images
Welcome campaigns (emails sent after subscription)	Welcome email only
Add your own articles
Risk Store members have access to professionally-written, authoritative articles available on a range of current topics	Choose which articles to include	Choose which articles to include
Birthday email cards automatically sent
Your own content, articles and photos
No Great Look or Risk Store branding
Database Management: all new subscribers, unsubscribes and subscription profile updates in accordance with SPAM regulations
Read more - long articles of interest can open in a new window
Segmentation of your database for targeted sends to specific groups. For example VIP customers
Relevant pictures can be sourced for you. Unlimited graphics and storage of graphics. Unlimited articles and content
PDF version available for click here to print
Surveys - find out what your readers like - collect and collate market research data

Also included...

Reports and Testing

Using Spam filter testing – to get your emails to the subscribers’ in-box.
Your email is tested for correct rendering in major email readers.
Your own ‘live’ tracking link where you can view comprehensive statistics.
Tracking reports with graphs displaying history of results for comparison.
‘Delivery completed’ email notification with a link to your live stats.
‘Stats summary’ emailed to you 48 hours after each send.
Changes to subscriber profile details emailed to you.
Bounce reports – all listed on the one email with the reason for bounce.
New subscriber welcome emails sent automatically with a CC to you.

Support

Choice Ongoing relationship with your GLEM expert – email or phone us as you need.
Access to the “client only” information page.

Design – your tailored template includes

Consultation with your specialist to come up with a suitable design.
HTML construction of your template.
On-line version to read your email no matter what email reader is used.
No branding except yours – i.e. no vendor advertising.
Balancing of text and graphics – we’ll make sure it’s the right ratio.

Detail – content is king

Dear John - people prefer to see emails addresses to them personally.
Merge any subscriber data into the body or the subject of your email as required.

Database – management and security

Your own subscribe and unsubscribe page - branded with your business.
Unsubscribe requests are automatically carried out immediately.
Spammers can't get on to your list by using automated subscribing software.
No ‘captcha’ tests are used. These often reduce your number of valid subscribers.
Administration subscribe page link for adding new people wanting your emails.
Fully spam compliant.
Database cleaned and duplicates removed before uploading.
Ideas on how to grow your database.

Delivery – sending and tracking

Emails are sent from your email address – replies go direct to your in-box.
Invalid email addresses removed so your database becomes ‘active’.
Subject – written for you to get maximum impact and open rates.
Searchable previous issues are automatically archived.
No charge for archiving (previous issues page).
Your database of subscribers can be sent to you on request.
‘Click-through’ tracking of hyperlinks available.
Proof sent to you to preview what is being sent.